Erin Anderson



(Monday, 31st March 2003)

Title : Contracts and the Organization of Distribution Networks

  • The nature of distribution networks
  • Vertical integration in distribution
  • Quasi vertical integration
    • Relational Governance
      • Exchanging hostages

Bibliographical references :

Anderson, Erin and Barton Weitz (1992), "The Use of Pledges to Build and Sustain Commitment in Distribution Channels," Journal of Marketing Research, 24 (February), 18-34.

Rindfleisch, Aric and Jan B. Heide (1997), "Transaction Cost Analysis: Present, Past, and Future," Journal of Marketing, 41 (October), 30-54.