Manuel Gonzalez-Diaz
U. of Oviedo



(Wednesday, 1st January 2003)

Title : The Economics of Vertical Integration and other Closer Hybrids Forms

The aim of the workshop is to analyze different governance mechanisms. Starting from vertical integration as a reference point, we will discuss other organizational forms (quasi-integration, franchising and alliances, whose common peculiarity is the introduction of market features into the classical firm (hierarchy). This yields hybrid forms that economize transaction cost, given a particular institutional environment.

Bibliographical references :

Must read reference : Poppo, Laura & Zenger, Todd (1998), "Testing alternative theories of the firm: Transaction cost, knowledge-based, and measurement explanations for make-or-buy decisions in information services" Strategic Management Journal 19 (9), pp.: 853-877.

Menard, Claude (2002), "The Economics of Hybrid Organizations", paper presented at the 6th Annual Conference of International Society for New Institutional Economics, Boston, September.

Contractor, F.J. & Kundu, S.K. (1998) "Modal choice in a world of alliances: Analyzing organizational forms in the international hotel sector", Journal of International Business Studies, 29, 2: 325-358.

Kalnins, Arturs & Lafontaine, Francine (2001), "Multi-Unit Ownership in Franchising: Evidence from the Texan Fast-food Industry", University of Michigan Business School Working Paper, University of Michigan.